Project Overview:
The UConn Rec Open House presented an exciting opportunity to engage with the university community and showcase the facilities and programs offered by the UConn Recreation Center. To maximize visibility and engagement, a comprehensive social media marketing strategy leveraging Instagram Stories was implemented. This strategy focused on creating engaging content through interviews, quick-edit videos, and snapshot photos captured during the event. Effective communication with staff members and the public was crucial to securing interviews, while proficient photography and layout skills ensured the creation of compelling content.
Objectives:
The primary objective of the social media marketing strategy was to increase awareness and attendance at the UConn Rec Open House.
Measurement Evaluation:
Client:
UConn Rec
Project Duration:
4/6/2024 & 4/13/2024
Software Used:
Instagram, CapCut
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