Killingworth Dunkin Shirts

Project Objectives: 

This project involved creating two distinct designs for a local Dunkin' store, themed around the 4th of July and National Donut Day. The designs were developed, finalized, and produced into high-quality shirts using Adobe Illustrator and a Cricut machine. The objective was to create visually appealing, on-brand, yet unique designs that celebrate the holidays and the joy of donuts. 

Design Elements:

1. Research and Inspiration:   Conducted research and gathered inspiration for the 4th of July and National Donut Day themes. Brainstormed and sketched initial ideas that blend Dunkin's brand identity with holiday-specific elements.
2. Vector Graphic Design:  Translated approved sketches into detailed digital designs using Adobe Illustrator. Ensured designs were visually cohesive and aligned with Dunkin's branding guidelines, while incorporating holiday-specific and donut-related elements to enhance the thematic appeal.
3. Brand Consistency and Development:  Reviewed Dunkin’s branding guidelines and incorporated key brand elements into the designs. Added unique touches to reflect the local store’s personality and the specific holiday themes. Balanced the need for brand consistency with creative uniqueness to create standout designs.
4. Physical Shirt Development:  Using the Cricut Explore, the shirts were meticulously crafted with premium vinyl on cotton shirts. Skills and knowledge of the Cricut programming was needed to complete this project in an efficient timeframe and ensure quality of the shirts was high.
5. Communication with Clients:  Maintained consistent communication with the client throughout the project to present progress, gather feedback, and make necessary revisions. Ensured client satisfaction by seeking final approval before moving forward with production.

Final Outcome:

The project successfully delivered two unique and festive shirt designs for Dunkin', celebrating the 4th of July and National Donut Day. The designs were well-received, staying true to Dunkin's brand while adding a unique local touch, thus enhancing the store's holiday promotions and customer engagement.