2024 OOzeball Brand Assets

Project Overview:
The objective of this project is to create a cohesive set of assets for the 42nd UConn OOzeball Tournament, adhering to the theme "Barbie," encompassing logo design, staff and student t-shirt designs, a content calendar, and Instagram graphics for both posts and stories. 

Key Elements:

Logo Design: Conceptualization and design of a unique logo reflecting the theme "Barbie". This was an extensive process to ensure alignment with tournament and company branding and vision. Final logo was used across many various promotional materials for both the UConn Rec and the Alumni Association. 

T-Shirt: Streamlined file organization for individual photography projects within each sector to enhance accessibility to the most applicable photos. Implemented a clear and user-friendly nomenclature for effortless future searches and retrieval. Utilized Adobe Photoshop for photo editing, ensuring enhanced clarity and overall appeal.

Additional Components:

• Creation of new cover for each of the private sectors with relevant photos
• Experimentation with layout for creation of double-sided printed brochure on 11 x 17 paper
• Gathered and analyzed data from previous projects and budgets from the past 15 years
• Communicated with project managers and leaders to get descriptions of construction projects via Microsoft Outlook.